Review Meta Results and Consider Google Search Ads
Review existing Meta performance before increasing spend. Google Search Ads could complement those efforts by reaching nearby parents actively searching for childcare.
Selected recommended actions
- Review the last 60-90 days of Meta performance, including spend, inquiries, tours booked, and resulting enrollments. Separate event registrations from families actively seeking childcare.
- Evaluate each channel by cost per qualified inquiry, attended tour, and enrollment so budget decisions reflect meaningful outcomes.




