Google Ads for childcare centers. Built around enrollment.
Put your center in front of families actively searching for care. We build and manage Google Ads around your programs, locations, and available openings, then use lead quality, tour activity, and enrollments to guide what we change next.
Work directly with Tanner, bringing nearly 10 years in paid media to your childcare advertising strategy.
Reach families your center can actually serve.
A search for infant care should lead to an infant program with room to grow. We shape your paid search strategy around the ages you serve, the areas families travel from, and the classrooms that need enrollment.
- Organize campaigns around each location and its enrollment priorities.
- Review search terms and exclude irrelevant searches, services you do not offer, and locations outside your market.
- Match ad copy and landing pages to the care families are looking for.
Know what happens after the click.
An inquiry is the beginning of the story. We connect Google Ads reporting with calls, forms, and the tour and enrollment records available from your team, so you can see which campaigns produce qualified opportunities and what those outcomes cost.
- Keep inquiries, scheduled tours, attended tours, and enrollments distinct.
- Review cost per qualified inquiry, tour, and enrollment where the records support it.
- When tuition data is available, report revenue tied to attributed enrollments and clearly identify any estimates.
Let enrollment results improve the next campaign.
Reporting should explain both what happened and what we are doing about it. We use what we learn about lead quality and enrollment to refine keywords, ads, and budgets as your center’s needs change.
- Shift attention toward the programs and locations with openings.
- Review the conversion actions guiding campaign optimization, not just the totals in a report.
- Where your systems support it, feed verified outcomes back to Google Ads.
Already have a team managing your ads?
Already have a team running Google Ads? Get an independent review of the campaigns, reporting, and budget recommendations through childcare marketing consulting.
Make your next ad dollar an informed decision.
Start with a Growth Snapshot. Tanner reviews your childcare marketing and identifies what deserves attention first.