Childcare marketing consulting. Know what deserves your budget.
You should be able to ask questions and understand the answers.
Work directly with Tanner to understand what your childcare marketing is delivering, evaluate agency recommendations, and decide what to improve next. Nearly 10 years in paid media informs advice grounded in your programs, available openings, and enrollment goals.
Your reports may show plenty of leads while your classrooms still have openings. We look at the connection between advertising, inquiry quality, tours, and enrollment to understand where the results stop matching the promise.
You get a plain-language explanation of what the evidence supports, what is missing, and which changes deserve your attention.
Make the decisions that matter to enrollment.
Bring the questions behind your reports, budgets, and agency conversations. We work through the evidence together.
Is our advertising bringing in the right families?
What we look at. Review what people searched for, the programs they asked about, and what happened after their inquiry. Compare those details with your available openings.
What it helps you decide. Which campaigns or messages need attention, and whether the next change belongs in advertising or follow-up.
Should we spend more on Google or Meta?
What we look at. Compare the cost and quality of inquiries, tours, and enrollments using consistent time periods and definitions. Check what each platform’s report actually counts as a result.
What it helps you decide. Where the evidence supports more spend, what to test, and what to verify before moving the budget.
Which location needs the next marketing dollar?
What we look at. Look at openings by program, local demand, and inquiry-to-enrollment patterns for each center. Account for differences in how teams record results.
What it helps you decide. A location-by-location priority that reflects your business, rather than an equal split of the budget.
Is this agency recommendation worth the investment?
What we look at. Examine the proposed work, the problem it is meant to solve, and the evidence behind it. Connect the recommendation to an outcome your center needs.
What it helps you decide. Which questions to ask, what success should look like, and whether another issue needs attention first.
For owners who want an informed second opinion.
Childcare owners who want to understand what their advertising spend is producing.
Daycare and preschool operators weighing a budget increase, new agency, or marketing proposal.
Multi-location teams deciding which centers and programs need more support.
Franchise operators and teams who want independent advice alongside their current marketing provider.
Specialist advice, grounded in your business.
Advertising performance
Review Google Ads and Meta Ads strategy, search terms, creative, and reported conversions. Understand whether the campaigns reflect your programs and the families you need to reach.
Enrollment reporting
Connect the available inquiry, tour, and enrollment records to marketing spend. Identify what you can measure today and the gaps preventing a useful assessment of return.
Budget priorities
Evaluate where spending makes sense based on openings, local demand, and qualified outcomes. Get the reasoning behind a recommendation to increase, reduce, or redirect your budget.
Agency and vendor recommendations
Evaluate proposals and prepare specific questions for the people managing your marketing. Tanner can help explain the findings in key conversations within the agreed engagement.
The path from inquiry to enrollment
Look for gaps in forms, landing pages, tracking, and follow-up. Agree on which issue to address first and who will carry out the work.
Know what to ask. Know what to do next.
Your recommendations should be clear enough to discuss with your director, your agency, or your corporate team. We agree on the questions to answer and how the findings will be shared.
An explanation you can use
Understand what the reviewed data says about your marketing and where it falls short. Ask questions until the reasoning is clear.
Priorities for your center
Know which issues deserve attention first and why they matter to your enrollment goals.
Specific recommendations
Take clear questions and next steps to your agency, corporate team, or internal marketer, with responsibility for each action defined.
A way to judge progress
Agree on what to review after changes are made so the next decision builds on what you learn.
Work directly with Tanner.
1. Tell us what needs to change
Start with your enrollment priorities, the questions you want answered, and what your current team handles.
2. Review the evidence
Tanner reviews the relevant reports and account information. If access or tracking limits the conclusions, you will know where and why.
3. Agree on the next steps
Discuss the findings, the recommended changes, and who owns each action. Define what a useful test should tell you.
4. Learn from the results
Review progress at the cadence agreed for your engagement. Adjust priorities as your campaigns, capacity, and enrollment needs change.
Start with what you have.
You do not need a new report or perfect tracking to start a useful conversation.
The programs and locations where you want to grow enrollment.
Your existing marketing reports or a proposal you want reviewed.
The inquiry, tour, and enrollment information available to your team.
The questions you want answered and who currently manages each part of your marketing.
Keep your team. Add a specialist’s perspective.
You can work with WithYou while keeping your current agency, franchise marketing team, or internal marketer. Consulting gives you a paid media specialist’s perspective on their work and your next decisions.
Consulting covers analysis, advice, and agreed coordination. Campaign management, tracking builds, and website changes are defined separately if you need help implementing the recommendations.
You set the priorities
Bring your knowledge of the centers, decide which investments to approve, and keep ownership of your business decisions.
Tanner reviews and advises
Get analysis, plain-language explanations, and recommendations tied to your enrollment priorities.
Your team puts the plan to work
Your agency, corporate team, or internal team carries out the agreed changes. Each recommendation has a clear owner.
Yes. Childcare marketing consulting can stand alone. Tanner can review the available reports, help you evaluate recommendations, and prepare questions for your agency while they continue managing the work.
Can you work with a franchise or corporate marketing team?
Yes. We work with the information you are permitted to share and the decisions you control. Recommendations can help you have more specific, informed conversations with your corporate team.
Will you manage our ads as part of consulting?
Consulting covers strategy, analysis, and agreed coordination. Running Google Ads or Meta Ads, building tracking, and changing your website are separate services or scopes of work.
Can you tell us our marketing ROI?
We can evaluate return where the data supports it. That means connecting marketing costs to attributed enrollments and available tuition revenue, and identifying estimates separately. Revenue alone is not profit. If the records are incomplete, we explain what needs to be verified before drawing a conclusion.
What if we only have our agency’s reports?
Start there. We can explain what the report measures and which questions it leaves unanswered. Read-only account access can support a deeper review when available.
Can you compare results across several centers?
Yes. We consider each center’s programs, openings, market, and available results. Where tracking or definitions differ, we explain how that affects the comparison.
How do we get started?
Request a Growth Snapshot and share the marketing or enrollment question you want help answering. Tanner reviews your situation personally. From there, you can decide whether consulting is the right fit.
Bring your next marketing decision to the table.
Start with a Growth Snapshot. Tell Tanner what you want to understand about your childcare marketing.
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