Case study · Multi-location childcare
From 67% to 80% enrollment across six locations.
Connected attribution, enrollment-based budget decisions, and clearer visibility from first click to enrolled family, for a Southwest childcare group.
- Locations
- Timeframe
- Six months
- Scope
- Paid search, connected attribution, enrollment-based budget decisions
Budget by location
Six centers. Six different enrollment needs.
Ad platforms report clicks, calls, and forms. The questions that mattered came after the inquiry: which families toured, which enrolled, and at which center.
With enrollments verified in the CRM, campaign decisions were made location by location. Spend moved toward centers with open seats instead of being split evenly.
- Location A
- Location B
- Location C
- Location D
- Location E
- Location F
The measurement chain
From ad click to CRM-verified enrollment.
- Ad clickPaid search
- InquiryCaptured and attributed
- TourOn the enrollment path
- EnrollmentVerified in the CRM
- Capacity67% to 80%, company-wide
- Verified engagement fact
The question
Which advertising was producing enrolled families, location by location?
- General explanation
Why it matters
Each center has its own capacity and demand. One blended budget can over-fund full locations and starve open ones.
- Verified engagement fact
Qualification
Enrollment reflects many factors. This is the company-wide outcome during the engagement. WithYou Digital was responsible for paid media and measurement.
Your organization
See what is producing your tours and enrollments.
Tanner will personally review it and reply within 24 hours.